Ismail AY. THE ROLE OF BRAND AMBASSADORS IN STRENGTHENING BRAND TRUST AN EXPLORATORY STUDY OF THE VIEWS OF A SAMPLE OF ASIACELL CUSTOMERS. KSR [Internet]. 2026 Nov. 7 [cited 2026 Nov. 7];4(1):57-74. Available from: https://bulletin.ouk.kz/index.php/bulletin/article/view/209