THE ROLE OF SOCIAL MEDIA IN PROMOTING CANDIDATES IN THE 2025 PARLIAMENTARY ELECTIONS: AN ANALYTICAL STUDY OF THE PAGES OF A NUMBER OF FEMALE CANDIDATES FROM POLITICAL PARTIES AND BLOCS IN KIRKUK GOVERNORATE

Sawsan Ibrahim Rajab

Авторы

Sawsan Ibrahim Rajab Kirkuk Polytechnic College, Northern Technical University

Ключевые слова:

Social Media Platforms, Political Promotion, Public Opinion Formation, Council of Representatives

Аннотация

Social media platforms have emerged as one of the most crucial promotion instruments, given that they're very easy to connect with, they permit a public sphere for discussion and they form views. These sites have been used in politics, with women running for Parliament using their own social media pages to present themselves to the public, to spread their messages and programs to influence public opinion. This study investigates the treatment of female candidates in the social media as political products in their political party and their own pages. In the preparation period for the parliamentary elections in 2025, the content analysis methodology was used to analyze these pages. This period witnessed numerous changes and events that were reflected on the candidates’ pages, and several issues raised by public opinion emerged, with differing attitudes toward them. The study led to a number of conclusions, including the establishment of a digital management in electoral lists, activation of immediate digital polling tools, and the continuation of digital communication outside of electoral seasons.

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